Understanding Buses offers a clear, non-technical, jargon-free explanation of how the bus industry works.

"Compulsory reading for all involved in public transport policy-making"

Amazon reviewer

The chapters examine:

• The costs of operation – what the components are and what drives them, particularly understanding the crucial importance of speed and predictability
• The revenue earned – how much is needed to enable operators to meet their three key objectives
• to cover their costs
• to meet their financial obligations
• to invest in the future
• The need for profit – why operators need to make a surplus and what they do with it
• The principal drivers of demand for bus services
• The bus product – its various attributes and why they are important
• The competitive environment in which the industry operates
• The customer interface – researching, listening and communicating with bus users
• Trends in fares and ticketing
• Public spending on buses

"Chris Cheek puts to right with clarity a number of misconceptions about bus travel"

Amazon reviewer

The book is extensively illustrated with easy-to-read charts. It contains 117 pages. Paperback, in full colour. Ships in 3-5 days. CLICK HERE to buy.

This book is also available as an e-book, via Amazon, Kobo, Barnes & Noble and other e-book providers.  You are recommended to read the book on a colour device.